AI adoption in property grows, but barriers remain, survey finds

AI adoption in property grows, but barriers remain, survey finds

AI adoption in the property industry is accelerating, with 72% of organisations now providing access to AI tools and 37% actively trialling them, according to the AI in Property Survey 2025. However, the report, launched at MIPIM by Remit Consulting in association with Antony Slumbers and the UK PropTech Association, highlights key challenges hindering full implementation.

While AI is increasingly used for administrative and analytical tasks—such as document summarisation, content creation, and meeting transcription—its adoption remains fragmented. Only 9% of property firms report fully integrating AI into their workflows, compared to 75% in finance.

Andrew Waller of Remit Consulting identified data quality as a major obstacle: “Many real estate datasets are fragmented, outdated, or inconsistent, limiting AI’s ability to deliver reliable insights. Some firms are developing proprietary AI solutions and aggregating their own datasets to address these challenges.”

Concerns about AI’s impact on employment also persist. The survey found that 40% of respondents believe AI will negatively affect property management jobs, though 37.8% see potential improvements in facilities management. However, many professionals view AI as a tool for job enhancement rather than displacement.

“Despite fears of disruption, most real estate professionals see AI as a career enabler rather than a threat. However, there is a ‘Not In my Case, Highly-paid Expert’ (NICHE) effect, where senior professionals assume AI will disrupt junior roles but not their own. History tells us otherwise—adapting and upskilling will be key,” said Elijah Lewis of Remit Consulting.

The survey highlights several barriers to AI adoption:

  • Lack of expertise and training – Many professionals do not fully understand AI’s potential or how to implement it effectively.
  • Data privacy and security concerns – Particularly among SMEs relying on free AI tools without clear governance.
  • Absence of formal AI policies – Only 38% of organisations have AI ethics guidelines, and just 24% have AI councils to oversee governance.
  • Budget constraints – Unclear ROI continues to deter investment in AI solutions.

Waller emphasised the need for structured AI strategies: “AI is no longer optional in real estate—it’s a necessity. Businesses that improve data quality, mitigate bias, and invest in AI understanding will gain a significant competitive advantage.”

Remit Consulting predicts that within the next year, AI will become an essential yet invisible part of the real estate industry. The challenge now is not whether AI will be adopted, but how businesses will restructure to fully harness its potential.

The full report is available at https://www.remitconsulting.com/ai-in-property.