Housesimple rebrands as 'Strike'

Housesimple has changed its name to Strike, making the platform 'more intuitive and adding a new mobile edge', says CEO Sam Mitchell.

The platform which now hadsover 6,000 customers has made ther move to become more mobile with a new appl allowing users to control their entire sale or buying process from their phone.

Sam Mitchell says: "Estate agency hasn't changed for 200 years, we've been overcharged and underwhelmed. It’s time for a change." Housesimple was established to bring together local expertise and technology to making selling easy and free. The company makes its money with add on options.

Backed by Carphone Warehouse founder Sir Charles Dunstone, Strike will now extend its geographical area covering Newcastle, Middlesborough and Sunderland.