Proptech and innovation will take centre stage at MIPIM next week in Cannes, with the Propel Station showcasing the best in Proptech.
Propel Station, billed as a four-day programme of conferences, exhibition and events, will highlight the most innovative technologies and business models. The programme includes more than 75 curated solutions on a 1,000-sqm exhibition area to raise the profiles of key industry players, experienced tech companies and startups. Content will include an introduction to the latest proptech solutions, as well as showcasing innovative business models such as co-living and co-working models.
According to the organisers, 2021 was a record year for the proptech sector, with $32bn invested globally, with the digitisation of the property industry being accelerated by the pandemic and with business leaders recognising the need to adapt their business models, embracing innovative and disruptive tech solutions to survive and thrive post-covid.
Andy Poppink, EMEA CEO, JLL, the official keynote speaker of MIPIM 2022 Innovation & Tech programme, said: "Real estate and technology have been on converging paths for a number of years, and the two are now intrinsically connected. Many of the major workplace and property trends are enabled by technology. Mobility and hybrid work are enhanced by technology platforms. The ability to garner and measure data is critical in supporting our sustainability and ESG journey. With major investment going in to property technology, we are seeing an acceleration of this convergence, and it is an exciting time for our industry."
Central to the programme is the Propel by MIPIM Startup Competition, in partnership with global industry partner MetaProp, set to showcase the most promising and innovative startups around the world. Semi-finalists, selected by the jury in February, will pitch their ideas and solutions to tackle the biggest urban challenges in four categories, whilst attendees will be able to vote for the winners, alongside a carefully selected jury. The winners will be announced during the final ceremony on March 17.
MIPIM 2022 takes place on 15-18 March in Cannes, France.