Peloton and lululemon open at SouthGate, Bath

British Land and Aviva Investors have secured new customers Peloton, the global interactive fitness platform, and leading fitness wear brand lululemon at SouthGate, Bath’s premium open air shopping destination.

Peloton has opened a 6,100 sq ft showroom set over two floors, inhabiting a former Laura Ashley store, whilst lululemon has opened a 2,800 sq ft store in the same area, replacing a GAME store.

Peloton’s latest showroom opening in Bath will provide consumers with the chance to experience Peloton’s suite of connected fitness products including the Peloton Bike, Peloton Bike+ and Peloton Tread. Set within a premium environment, the space will incorporate five private trial rooms, as well as a main area all set up for personalised demonstrations. To complement the experience, customers will be able to shop the latest Peloton apparel.

lululemon’s new store in Bath will showcase the brand’s latest collections and will also host complimentary yoga and fitness classes each week, many led by lululemon ambassadors.

Ben Grose, Head of Retail Leasing at British Land, said: “We’re thrilled to welcome Peloton and lululemon to SouthGate. Both brands have proven popular given the exceptional consumer demand for home fitness solutions over the past year – a trend which looks set to continue.

“Complimenting SouthGate’s existing premier retail offering, these new stores will be a real draw for customers looking for the very latest in fitness. The host of high-profile lifestyle and retail brands signing for space is a strong indicator of the enduring appeal of SouthGate as an experience-led shopping destination.”

Chris Wilkinson, Asset Manager at Aviva Investors, said: “We’re extremely excited to have these new retailers at SouthGate. As retail opens up again, we expect these additions will further cement SouthGate as one of the region’s leading shopping destinations.”

SouthGate is the leading open air shopping destination in Bath with an annual footfall of around 26 million people. The 430,000 sq ft scheme is home to over 58 high street shops, as well as popular restaurants, bars and cafes, a boutique cinema, and underground parking, and is well positioned in a prime market with significant tourist spend.

Bath has a catchment of over 100,000 people including over 20,000 students, as well as a thriving tourism trade thanks to the city’s rich history, with over 4.4 million annual visitors and UNESCO world heritage status. 

Aviva Investors and British Land were advised by Cushman and Wakefield. Peloton was advised by HDH and lululemon was advised by CBRE.