Pure Gym has opened its doors at St Andrews Square in Droitwich, Worcestershire following the signing of a new 15-year lease on the 5,000 sq ft unit. St Andrews Square shopping centre is a JV between Cube and Hathaway Opportunity Fund (“HOF”).
Pure Gym will be open 24 hours and follows the Fund’s strategy of bringing a diversity of offering to the centre, with a focus on increasing the footfall and nighttime economy.
St Andrew’s Square comprises approximately 40 units within a pedestrianised scheme. The town centre shopping centre is anchored by Morrisons supermarket and houses other national retailers including Poundland, Boots, Specsavers, Holland & Barrett, Card Factory and WH Smith, as well as many local, independent retailers.
Jonathan Butcher, Senior Asset Manager at Cube, says: “The fund has spent significant capex on improvements to the centre in the last few months, including new modern gateway entrances, festoon lighting, new centre branding and signage and improved planting throughout. This investment has certainly paid off and we are delighted to welcome Pure Gym to the centre, along with our other recent signings.”
New lettings have recently been finalised including to Arch Rivals - a Worcestershire based micro pub & brewery, Droitwich Nails and Senatie Ltd - a locally owned furniture store, adding to the mix of local and national leisure and retail operators. KLM advised Cube on the lettings.
The improvement works were facilitated by PSK and Crestel with 773C (a Worcester based creative agency) involved in the design and construction.