Going Beyond – the first sustainable hospitality provider launches in the UK

Beyond Founder, James Fry and investment manager Vengrove have launched Beyond Aparthotels & Apartments, the first truly sustainably operated hospitality provider in the UK, providing healthier and low impact solutions for guests to stay, live and work.  

With its mission to create spaces that have a positive impact beyond the communities they serve, this unique and innovative concept goes further than any other hospitality provider in the UK and beyond.

Beyond opened its first Beyond Apartment site earlier this year in Fitzrovia, London and has a further three other sites under offer in central London. 

Beyond has developed a unique ‘Sustainable Wellness’ concept that includes: filtering the air coming into the building, making it 95% cleaner than on a London street; using 100% chemical free cleaning products – made from only water & salt; using a chemical free cleaning method of Ozone to clean sheets and towels and; reducing the use of volatile organic compounds (VOC’s) in paints and glues within their buildings – providing low toxicity spaces that have health benefits for guests and staff.

This is surrounded by Beyond’s commitment to being carbon neutral, using zero one-time use plastic, sending zero waste to landfill, alongside unique Beyond solutions such as the Beyond Box and Beyond Cupple – that enable guests to reduce the amount of waste they generate when staying at Beyond.

Beyond Aparthotels will include an all-day restaurant and bar serving seasonal and local produce, a Beyond Zero – a zero waste food and drink shop for use by guests and the local community, co-working spaces and break out areas and a 24-hour gym.

James Fry comments: “We are creating a new standard in hospitality that connects people to places and ideas to people, to build a community of change makers.”

James adds: “Beyond Aparthotel suites are designed around the principles of ‘FCM’ – Functional, Comfortable & Modern – If a piece of furniture or equipment does not perform a function that adds to the guests experience and comfort in a modern way it does not belong in a Beyond Suite.”

Beyond will use technology and data to streamline the guest experience, including reducing the pain points of booking, check-in and check-out, and increasing the dynamism of communications with guests prior, during and after stays through the use of key-less entry, AI and WhatsApp booking and communication to enhance the guest experience and drive guest engagement, loyalty and increase operational efficiency.

Ross Taylor, Chief Executive of Vengrove, says: “We are really pleased to be part of this truly unique offering which will be the leading sustainable hospitality brand in the UK. With one site already operational, we are pushing forward with our leasehold and freehold acquisition programme as well as working with like-minded sustainable brands and partners to deliver an exceptional hospitality offer.”